Auditing Firm Branding + Website (Framer Build)
My Role: Brand Designer • UI Designer • Framer Developer
Tools: Figma, Framer
Status: Work in Progress (Live site linked)
overview
This project involves creating a modern brand identity and responsive website for an auditing and advisory firm. The goal was to design a professional, trustworthy digital presence that communicates clarity, expertise, and approachability-without feeling overly corporate.
The website is currently live and under continuous refinement, and is shared here to showcase the ongoing design and build process.
My Role
I worked end-to-end on this project, handling:
Brand identity direction (color, typography, visual tone)
Website UI and layout design
Content structure and information hierarchy
Building the responsive website in Framer
Designing micro-interactions and page transitions
Challenge
Designing a website for an auditing firm in India comes with strict regulatory constraints set by the Institute of Chartered Accountants of India (ICAI). Unlike typical business websites, the firm could not openly advertise, use promotional language, or appear overly welcoming or sales-driven.
Design Approach
Brand & Visual Direction
I created a minimal, neutral brand palette supported by strong contrast for CTAs. Typography and spacing were kept clean and structured to reinforce professionalism while remaining approachable.The visual language focuses on clarity and reliability.
Content Structure & UX
The website was structured to guide users clearly:Strong hero messaging with a clear CTA
Services broken into digestible sections
A simple process framework to explain how the firm works
Testimonials to establish trust
Clear contact information throughout the site
This layout helps users quickly understand the firm and take action.
Website Build (Framer)
The site was fully built in Framer to enable:Rapid iteration
Reusable components
Easy content updates
Responsive layouts for desktop, tablet, and mobile
Subtle interactions and transitions were added to give the site a polished, modern feel without distracting from the content.
Current Status
This website is a work in progress.
Ongoing improvements include:
Content refinement
Visual polish
Accessibility and performance enhancements
Image and illustrations improvement
The live site is linked to demonstrate the current design direction and implementation.
What This Project Shows
Brand thinking for a professional services company
Strong information hierarchy and layout decisions
Ability to design and build end-to-end
Practical use of Framer for real-world projects
Balancing aesthetics with usability and trust