Work Experience at US-based AI startup
overview
Rheo AI is an early-stage AI startup building internal tools across web, mobile, and tablet. I was part of the product design efforts where I contributed to bringing structure, clarity, and consistency to a fast-growing interface ecosystem.
My Role
I contributed to several key parts of the design process, including:
Shaping the design system foundations
Creating and refining components
Designing interaction patterns & micro-interactions
Designing web, mobile, and tablet screens
Exploring early gamification concepts and engagement flows
Supporting user-centric decisions through early research and pattern analysis
Turning early, ambiguous ideas into clear flows
Collaborating closely with product and engineering on delivery
Challenge
As a fast growing platform, multiple features evolved rapidly, creating inconsistencies in patterns, components, and interactions. There was a need for a clearer, more unified design approach that supported development speed and product scaling.
Solution Highlights
During my time at the company, I contributed across multiple layers of the product experience, helping shape both the foundation and the feel of the platform:
Understanding the product & identifying improvements
Reviewed existing patterns, flows, and UI states across web, tablet, and mobile to spot inconsistencies, UX gaps, and areas for enhancement.Building the design system from the ground up
Helped define the core foundations like spacing, color tokens, typography and contributed to building reusable components that strengthened visual and functional consistency across the product ecosystem.Micro-interactions & motion-driven clarity
Designed interaction patterns, loading states, component micro-interactions, and screen-level transition animations that made the experience smoother, more intuitive, and more fun to use.Gamification features
Explored early gamification concepts, visual cues, and reward interactions that added moments of delight and supported user engagement within the product.Illustrations for tablet & mobile
Worked on playful illustration elements that supported branding and added warmth to the onboarding and educational moments within the app.Early research & feature exploration
Assisted in evaluating new feature ideas by exploring user needs, mapping flows, and identifying opportunities with reference patterns and competitive visual research.Interactive guided tour for onboarding
Introduced a guided product tour using Supademo, enabling users to understand the interface quickly while significantly reducing development effort and time. This solution streamlined onboarding without requiring custom-built walkthrough flows.Cross-functional collaboration
Stayed closely aligned with PMs and developers to translate ideas into actionable flows, ensure feasibility, and support smooth handoff from design to development.
Outcome
My contributions helped improve UI clarity, strengthen consistency, and support faster development cycles. The design system foundations, components, and micro-interactions I worked on became part of the growing product design framework at Rheo.